Shares for Priceline.com Inc. reached a ten-year high during Monday’s stock market trading session, increasing as much as 5 percent in afternoon trading to $572.56 per share. The online travel agency has continued to steadily rise since late 2008, when it was trading at approximately $52 on the NASDAQ.
Priceline.com is a leader in online hotel reservations worldwide and is comprised of four primary brands: Priceline.com, Booking.com, Agoda.com and TravelJigsaw. Although the company could be moderately affected by travel issues surrounding social unrest in Greece this month, most analysts are predicting satisfactory revenue and profit margins when the online firm reports its Fourth Quarter 2011 Earnings on February 27th.
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